As postal addresses go, ‘Himself, Ireland’ is pretty brief – but well-wishing cards that bore just these two words still managed to reach Arkle in the 1960s.

Such was the fame of the World’s best ever steeplechaser, one card even reached him after it had been misdirected to ‘Arkle, Westminster Abbey’ – presumably because the sender estimated that this was the most likely home of his owner Anne, Duchess of Westminster.

Historically, few individuals have been addressed with such brevity. Even my letters addressed to ‘Santa, North Pole’ seem to have gone astray in recent years. Either that or I haven’t been as good as I thought…

While a letter addressed to ‘Boris, No 10’ would probably reach it’s mark, it’s now become possible for everyone to have a three word address thanks to a new app called ‘What3Words’.

The app’s designers divided the surface of the planet into 57 trillion small squares, each measuring 3m by 3m – which means, for example, that every single domestic gazebo erected at Cartmel Racecourse on August Bank Holiday Monday can have its own address. They then randomly assigned three words, from a relatively modest vocabulary of 40,000, to each individual square.

The result is that, you’ll no longer need to text your friends to say that your picnic is located opposite the tall tree, about 40 yards from the waltzers, in-between a blue campervan and red Renault.

Instead, you’ll be able to offer a concise location: ‘shelter, nets, worthy.’ or ‘singers, scaffold, giggles.’ Both of which sound as though they might be quite advantageous positions. The entrance to No 10 Downing Street, by the way, is pinpointed at: ‘slurs, this, shark.’

Searching for a three-word location references on your telephone becomes quite addictive. The words may be randomly generated, but that doesn’t stop them having associations.

So it seems appropriate that the location of my least favourite funfair ride at Cartmel (the Miami - which swings passengers wildly round and round in circles before changing direction like a demented washing machine) should turn out to be ‘prancing, lunging, spite.’

I’m sure we’ll be able to find a good purpose for it on racecourses. In the meantime, l don’t expect Brian Hughes to have any difficulty in finding his way to the Winners Enclosure at Perth on Saturday.

He’s jocked up to ride our selection Nayati in the Stone of Destiny Handicap Hurdle. But just in case he’s not sure, it can be found at ‘bars. carpentry. nightfall.’