Stagecoach are encouraging tourists to swap cars for buses this winter.
The company has launched its latest Lakes by Bus guide, which highlights scenic routes across the Lake District.
Tom Waterhouse, managing director of Stagecoach Cumbria and North Lancashire, said: “Using public transport to explore the Lakes helps reduce congestion and carbon emissions in the National Park, which attracts over 19 million visitors a year.
"By choosing the bus, travellers are supporting sustainable tourism while still enjoying the freedom to discover the Lakes’ charming towns, villages, and outdoor attractions.
“Whether you’re visiting for the weekend or planning a longer staycation, Stagecoach’s Lakes by Bus network makes exploring the Lake District easy, affordable and eco-friendly.”
The winter edition of the guide includes full timetables, travel tips, and suggested scenic journeys across the national park.
It also highlights the £3 single fare and the North West Explorer ticket, which offers unlimited travel for one, three, or seven days.
Passengers can plan journeys and buy tickets through the Stagecoach Bus App or directly from the driver.
The campaign is backed by Cumbria Tourism, whose managing director Gill Haigh said: "Winter is a brilliant time to explore the Lake District and travelling by bus makes it even easier for people to enjoy the season and really take the time to soak up the magnificent scenery, to visit the many seasonal events and enjoy Cumbria’s bounty of attractions and superb food and drink and retail offer.
"With the £3 fare cap still in place, it’s also a really cost-effective and hassle free way to get around, plus it’s better for the environment too."
Among the routes featured is the 555, which runs hourly from Lancaster to Keswick and offers views of six lakes, including Windermere, Rydal Water, and Grasmere.
The route also passes the foot of Helvellyn, England’s third-highest mountain.
Featured destinations include Keswick, described as "it is a destination for everyone," with its mix of shopping, outdoor pursuits, and cultural attractions.
Kendal is presented as the southern gateway to the Lakes, known for its medieval castle, galleries, and the famous Kendal Mint Cake.
Cockermouth, the birthplace of poet William Wordsworth and home to a variety of independent shops and galleries, is also included.
The guide also highlights Carlisle, Cumbria’s only city, with its historic quarter, restaurants, and monthly farmers’ market.
Visitors are encouraged to explore Carlisle Cathedral, known for its starlight ceiling and monastic gardens, as well as the Fratry’s exhibitions and the award-winning café.
Art and history enthusiasts can tour Carlisle Castle or visit Tullie, which combines a museum, art gallery, and community space.
The Lakes by Bus guide is available from local outlets or online.
