Barrow's 'fish and a rice cake' guy says he is 'touched' by the support of local people after the launch of his own food brand'.

Bodybuilder Danny Andrews launched his very protein rice cake around two weeks ago based on his famous meme. 

The 34-year-old entrepreneur, who now runs a successful barber shop in Preston, went viral following a clip of him on BBC Three’s Baby Face Body Builders documentary in 2007 at age 16.

READ MORE: Barrow's 'Fish and rice cakes guy' recreates famous meme 17 years on

"Eight o'clock in the morning I'll have fish and a rice cake," he said in the clip - before going into further detail:

"At 10 o'clock, I'll have fish. At 12 o'clock, I'll have fish and a rice cake.

"At two o'clock, I'll have fish. At four o'clock - just before I train - I'll have fish and a rice cake. I'll train, I'll have me fish."

In recent years, he has embraced the meme more after hating originally hating it.

Now the packaging, of 'Danny's Protein Rice Cakes' is based around the meme.

The packs of two feature an image of baby-faced Danny thinking about all the times he's going to have 'a fish and rice cake. 

After 18 years of unintentional marketing, he was nervous to launch his own brand but is now delighted that his home town have been the first to come out in support. 

"It's only been two weeks and the support from Barrovians has been very touching." Danny said.

"Kade Kendal, owner of The Transformation Unit in Barrow, to be the very first gym to stock them.

"It's the first place I delivered to and I made sure I hand-delivered them. 

(Image: Danny Andrews)

"It’s only place in the town that stocks them and will have no delivery charge for people who want them.

"There's now crazy numbers going to Barrow and I'm so happy that I've got to retail them there."

Another five gyms around the county have now put in orders for the rice cakes however Barrow was the first to get them

The rice cakes are available in packs of two for £3.50 on the Fish and a Rice Cake website.

Danny has created a new Instagram account under @dannysrice cakes where followers can get the rice cakes in bundles.

Danny plans to have more flavours and pack options in the future.