PR and creative agency, 32West, is now the proud sponsor of a stand at Barrow AFC's ground.

The 32West stand was officially unveiled, ahead of this weekend's clash with Notts County, as the spot for travelling fans.

Significant investment has been dedicated to improving the infrastructure of Barrow's So Legal Stadium, including enhancement of seating capacity and cover.

The 32West stand signage was given the seal of approval earlier this week, after a visit by company director James Higgins.

The AFC fan said: “Since moving to the area more than 10 years ago, Barrow has been my adopted club and I’ve spent many an hour on the terraces cheering the Bluebirds on.

“Although 32West has a client base that stretches from London to Scotland, we are keen to support the communities nearest to us and when the chance arose to become a stand sponsor at Barrow AFC, we saw it as another way of signalling our support to our local communities.

“The signage looks fantastic and is in full glare of the TV cameras - so 32West will be reaching audiences far and wide when matches are televised.

“Here’s to hoping we have a good cup run this season!”

Headquartered in Ulverston, with satellite units in Newcastle and Liverpool, 32West provides encompassing services in PR, communications, videography, creative services, and media buying.

Barrow AFC, currently above the mid-table point in 10th place, has had a promising season start.

Barrow AFC’s Partnership and Hospitality Coordinator said: "I am delighted to welcome 32West to the Barrow AFC Family. You will see the 32West signage proudly showcased across our new away stand. This will be home to our visiting fans."