A farmer has proudly showed off her tattoo of the iconic 'Herdy' sheep logo at a prestigious agricultural show.

Nicki Hand Pugh, from Stafford, visited the Royal Welsh Show in Powys, Wales, and the 35-year-old was excited to show representatives of the Lake District brand Herdy her tattoo of their famous sheep.

The company sells everything from clothing and homeware to stationery and greeting cards. Founded in Kendal in 2007, the business has further shops in Bowness-on-Windermere, Grasmere and Keswick.

HerdySleep even sells mattresses made from fairly traded Herdwick wool.

As Herdwick sheep are predominantly found in the Lake District fells it created the cute and loveable Herdy character to be its recognisable face.

The Mail: Dumbo the sheep

Sally Proctor, social media and communications manager at Herdy, said: "I couldn't stop smiling when I first saw Nicki's incredible tattoo at the Royal Welsh Show. It's an honour to know that our beloved Herdy character is now a permanent part of her life.

"Nicki's unwavering love and loyalty to Herdy and the Herdwick bread is truly amazing. As the Social Media and Comms Manager at Herdy, I can confidently say that Nicki's tattoo is the epitome of what being a superfan means to us.

"Her dedication and passion for our brand go above and beyond, and we couldn't be more grateful for her support. At Herdy, we thrive on the happiness and connection we create with our customers, and Nicki's tattoo is a shining example of that."

The Mail: Nicki's tattoo of the Herdy company logo

Speaking about the tattoo, which she got around three years ago, Nicki said: "I have owned Herdys for six years. Everyone said I was mad for having Herdwicks when I started farming but I just fell in love with them.

"I love their happy smiling faces and their cheeky little characters and personalities. I have lots of tattoos that all have very special meanings to me and I wanted something to represent how special my Herdys are to me.

"They have really helped me through my mental health problems and what better tattoo to get than the iconic herdy."