Cameron Hall says people find it difficult to believe he learned to ski on a dry slope at Keswick School.

However, it was those early lessons which sowed the seeds of a passion which would stay with him throughout his life and spawn a highly successful business.

Born in Barrow, Cameron lived in Scotland and the North East as a child, before his family moved back to Cumbria when he was seven.

Cameron was soon hooked on skiing and went on trips with the school every year.

“I went off to university in 2002 and as soon as I graduated the only thing I wanted to do was be a ski instructor,” he says.

He first taught in Canada, in the winter of 2005 to 2006, before moving to Dubai the following winter to teach at the city’s indoor skiing centre.

Cameron taught several members of the Emirati royal family and also gave a private lesson to legendary basketball player Michael Jordan.

Cameron went on to teach skiing in New Zealand, Italy and Austria before he returned to the UK in 2008 to take up an internship with public relations company PHA Media.

“I stayed at the agency for the best part of a decade and towards the end I started to combine my passions for the mountains and the media on the side, spotting an opportunity to host high-end ski film screenings by acquiring the licence for multi-award-winning American-based ski film production company, Matchstick Productions,” says Cameron.

He ran his first screening in 2014 and soon became the exclusive UK licence holder.

He soon realised that he could run the screenings all over the world and held his first international event in Switzerland in 2017.

He says: “Suddenly I had gone from being employed and working in a nine-to-five job to hosting an international film premiere in one of the best ski resorts in the world - bringing together all my background and experience.

“We’ve now hosted more than 30 events in six years, including four international film premieres.”

Holmlands now runs the Four Seasons Film Festival in London each year and also operates PR campaigns, video production services and events for sporting clients.

His work includes representing visually-impaired skier Millie Knight and her sighted guide Brett Wild, the World Para Alpine Downhill Champions in 2017.

The 2018 Winter Paralympics saw the pair win three medals for Great Britain and Cameron was on hand in South Korea to help with their media liaison, as well as representing fellow ParalympicGB athlete Chris Lloyd.

On November 6, Cameron will stage a screening of Matchstick Productions’ latest film Return to Send’er at the Rheged Centre, near Penrith. Visit