AN action plan on how to tackle tourism in Copeland and bring more visitors to the area is to be drawn up.
A meeting led by Copeland MP Trudy Harrison will take place next week.
Mrs Harrison hopes the meeting will bring a clear vision on how everyone can play a part in putting the borough firmly on the tourism map.
The MP has been in talks this week with Tourism Minister Michael Ellis about areas of focus.
These include looking at market failures and countering that by extending the tourism season, investing in skills such as apprenticeships, improving employer and visitor accessibility, looking for investment opportunity, attracting more overseas visitors and working together.
A tourism roundtable event in Whitehaven will take place on May 31 and follows on from a successful first Copeland Tourism Summit earlier this year.
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