SALES of craft ale have soared resulting in an eight per cent rise in the number of breweries opening in the past year.

A more health conscious approach to eating and drinking is seen as a driving factor in the rising popularity of micro and independent breweries, as 1,700 more market their products.

Dave Bailey, head brewer at Hardknott Brewery in Millom welcomed the news about the industry's growth.

He said: "There is more interest from the general public about what they are eating and drinking and they are looking for more interesting flavours in all areas of food and drink.

"I think people in general are interested in new flavours and local products and they are more discerning than before.

More like this: Hardknott and Coniston to receive 'stamp of approval' for their beers and ales

"Good quality beer can be a part of a healthy lifestyle, and I think people who drink craft beer will have an overall healthy lifestyle because they are drinking it for the flavour and taste rather than to get intoxicated - they want a different night out experience."

The craft ale industry has seen rapid growth over the past few years and many brewers are now working with the Society of Independent Brewers to ensure the authenticity of their products is recognised and they are easily distinguished from conglomerate copies.

Many global companies have noted the shift towards independently brewed products and have tried to market their own versions.

Mr Bailey said: "There is just no passion or personality to these multinational products.

"Yes, the market is changing and getting bigger, but we make sure that we keep our quality high and work very hard at this."

Mr Bailey also had some advice for would-be brewers of the future: "It costs a lot more than you think to set up.

"You need to find a market and then find a location, and work out everything you need correctly.

"Brewing can be great fun but it takes a lot tenacity, energy and determination and there is an awful lot to know."

Related article: Six-figure face lift hopes to inject new life into Barrow pub