Emergency services were called to the Elvington Airfield near York last Thursday afternoon where millionaire businessman Zef Eisenburgh was attempting to break a land speed record in his Porche 911. The record for wheel driven cars is 207.6 mph. Sadly he died when the car veered off the runway and flipped at high speed. The 47 year old Mr Eisenburgh, father of two, founded the Maximuscle fitness sports nutrition company. He presented the ITV4 programme Speed Freaks and held dozens of records both on motorcycles and in cars. He`d previously crashed at Elvington at over 230 mph in a failed attempt in 2016, but returned the following year.