Much has been made, and rightly so, about the impact of social and traditional media on mental health - particularly women's mental health - in the wake of Caroline Flack's death.

The problem is much more widespread of course: advertising, films, and society in general heap pressure on women to conform to traditional beauty standards, to be polite, and to always smile, and that's before you consider the sexualisation of women's bodies in just about every TV show, film and magazine out there.

But there is one key element missing from the discourse around women's mental health and the portrayal of women in the media and online, and that is that those mediums reflect the readers.

Women's gossip magazines, which have torn down as many women as they have built up, exist purely because women buy them.

Articles on the sordid details of Caroline Flack's personal life were written purely because millions of people clicked on them, and bought national tabloids because of them.

That's why the actions of Barrow hair salon Coco Hair and Beauty are so commendable - by getting rid of gossip magazines and replacing them with health and wellbeing publications, they've done more than just preach about the importance of mental health: they've acted, and acted well.