A tattoo artist in Ulverston will be donating half of the earnings he makes across a day to mark International Men's Day.

James Bradbury, from Inkspot Tattoo Studio, said the business was fully booked for the event on November 19, where each client will be making a big difference.

The money raised through people getting tattoos on that day, along with a JustGiving page, will be going to Mind in Furness, a local mental health charity.

Mr Bradbury said: "The leading cause of death amongst men under 50 is still suicide and any help I can give on this day, even if it's just a hundred quid, I feel it's worthwhile."

As Mr Bradbury explained, men who die aged between 20 and 49 will likely do so as a result of suicide, meaning fundraisers like this are vital in increasing awareness of the issue as well as the money itself.

A spokesperson for the charity said: "Our vision is to proactively improve, prevent and maintain health and wellbeing in our local area of Barrow In Furness, Millom and surrounding areas.

"Our mission is to improve the quality of life for people suffering from, or with the potential to suffer from mental distress."

Sophie Lane, another employee at the studio, will also be donating half of her earnings from piercings across the day.

Mind in Furness is constantly campaigning and working in partnership with many statutory and non-statutory organisations to increase awareness of mental wellbeing.

The charity offers a wide range of services which promote social inclusion, recovery and re-engagement with the community.

Across Furness specifically, men's groups are run in Barrow and Ulverston, which will be supported by Mr Bradbury's fundraiser.

As well as earnings being donated, the JustGiving page has seen contributions start to roll in and the website can be found here.

If anyone needs more information or support from Mind in Furness, they can be contacted by phoning 01229 827094.