Cumbria Tourism is back on the road again this week, as it flies the flag for the county’s tourism industry to potential visitors at a series of high-profile visitor events throughout the North of England.

As part of Cumbria Tourism’s wider ‘Perfect Place to Be campaign, the county’s official Destination Management Organisation (DMO) headed to Harrogate for four days last week for the Great Yorkshire Show - one of the UK’s biggest agricultural events.

The aim was to build on the momentum for staycations and help generate forward bookings for the rest of the year and beyond. As well as highlighting the Lake District, key locations under the spotlight included Morecambe Bay, the Cumbrian Coast, Eden Valley and the North Pennines - alongside the county’s world-class outdoor spaces and natural assets.

The 1900th birthday of Hadrian’s Wall was another important conversation-starter to inspire potential visitors to explore less well-known areas of Cumbria.

The Great Yorkshire Show followed a strong presence at the Royal Cheshire Show in June, where the Cumbria Tourism team was also showcasing the diverse range of experiences, attractions and accommodation providers the county has to offer.

Next stop is the Royal Lancashire Agricultural Show (Friday 22 to Sunday 24 July), where the team will again be working hard to help influence the future holiday plans of thousands of visitors to the event near Blackburn.

Preparations are also underway for Cumbria Tourism to attend the Northumberland County Show and the Chatsworth Country Fair in the coming weeks, alongside event partner Northern Print Distribution (NPD) and representatives from some of Cumbria’s key tourism businesses.

In early September, the Cumbria Tourism team will then be out in force closer to home, when the two-day Westmorland County Show returns.

With around 30,000 people expected, it’s another chance to not only to speak directly to would-be visitors, but also talk to residents and highlight the money-saving MyCumbria card which offers discounts on a wide range of shopping, food and drink, and things to do throughout the county.

Cumbria Tourism’s Marketing Manager, Sue Clarke, “With international travel still uncertain, it’s vital that we take every opportunity to promote the area’s unique attractions and assets to a range of staycationers desperate to make up for time they’ve lost with friends and family over the past couple of years.

“We’re also looking to engage with those brand-new audiences who were introduced to our attractions, restaurants, hotels and scenery at a time when overseas travel was off the cards. Our job is to help turn those experiences into more than just one-off trips, so we can spark a lifelong love of Cumbria that will see them returning again and again to our fabulous county.

She adds, “The team are enjoying meeting so many potential holidaymakers face-to-face. Planning a holiday is such a personal decision and there’s something really personal about having real-life conversations to help inspire them about everything our county has to offer -all-year-round.”

For more ideas and inspiration about things to do in the Lake District, Cumbria, visit: