Windermere Lake Cruises and the Lakeland Motor Museum will help fly the flag for the Lake District at the UK’s biggest tourism trade show since the start of the pandemic.

They’ll be among over 250 exhibitors at the two-day British Tourism and Travel Show at the NEC in Birmingham on Sept 22/23. It’s the first major domestic tourism event in 18 months.

The show is for tour operators and group travel companies looking for exciting new ideas for trips, tours and itineraries as the travel market looks to fully recover following months of disruption.

Windermere Lake Cruises’ Sales & Marketing Director, Jennifer Cormack said: “A cruise on Windermere is the quintessential way for groups to experience the stunning scenery surrounding England’s largest lake. We are delighted to be re-connecting with group travel operators and tour companies after so much disruption. We have so much to offer here in the Lake District and look forward to highlighting all that the area has to offer.

Windermere Lake Cruises sister attraction The Lakeland Motor Museum is also a perfect attraction for tour operators and group travel companies. It offers the chance to re-live days gone by and explore more than 30,000 motoring exhibits including over 150 magnificent classic cars and motorbikes, bikes and automobilia displays.

The twin attractions work closely together and with other local businesses to provide all-day itineraries including the ‘Transport Trio’ package which includes entry to the museum, a cruise on the lake and a journey on the Lakeside and Haverthwaite Railway.

Jennifer Cormack said: “We’re really excited to be reconnecting face to face with our valued group travel and tour operators. By working with other award-winning family attractions dotted around the lake, we can make sure a visit to The Lake District, Cumbria, creates memories to last a lifetime.”

Windermere Lake Cruises is a 3x finalist at the British Coach Tourism Awards for its work to accommodate coach parties and their drivers, winning top honours twice in recent years. The Lakeland Motor Museum also boasts an extensive, free car park with more than enough room for multiple coach parties with a shuttle-bus service which transports visitors between the museum and Windermere lake, at Lakeside.