Firefighters have launched a campaign to help stop preventable deaths in house fires.

As part of a new initiative, Cumbria Fire and Rescue Service will highlight the importance of smoke alarms every month.

Staff will check in on the most vulnerable, carry out free visits and encouraging people to check their relatives, especially older, have a working smoke alarm on each floor of their home.

Firefighters in Cumbria were called to 360 property fires over the last three years where there was no working smoke alarm fitted. Five resulted in deaths.

Craig Drinkald, head of community safety, said: “These tragic deaths and incidents are often completely preventable. If you know someone who is over 50, smokes, lives alone or has mobility issues – we need you to help us reach them." Call 0800 917 9994