February is fast approaching and with that brings tour planners coming face-to-face with Cumbria's tourism businesses – except this year they are socially distanced.

These businesses include iconic attractions such as Muncaster Castle, Ullswater ‘Steamers’, Honister Slate Mines with its Via Ferrata and tours of the mine to name just a few.

A collaboration between Lake District-based Tapir Destination Marketing and Steve Reed Tourism Ltd of Hampshire will offer tour buyers and sellers the chance to talk business between February 15-19 during the Cumbria Showcase.

Coach and tour operators and group travel organisers who are interested in taking their groups to Cumbria will be offered a variety of opportunities and benefits through registering for a free event.

They’ll have the chance to choose from a number of group-friendly attractions and venues within Cumbria and to make appointments to have video meetings with the people behind them.

Paul Kleian of Tapir Destination Marketing said: "With the current uncertainty caused by lockdowns and travel restrictions, many tour planners are very keen to firm up their tour plans.

"The easy-to-use and business-like remote format of the Cumbria Showcase is an ideal and safe alternative for planners of tours as well as for tourism businesses who want to attract new group bookings."

Over 200 buyers of tours from around the country have signed up to the Cumbria Showcase.

To register your interest visit www.tourismlakedistrict.com/register

Any Cumbrian business looking to exhibit should visit https://www.tapirco.com/lakes-travel-showcase