A CUMBRIAN star is set to appear in an upcoming Channel 4 series looking behind the scenes of one of the biggest online retailers in the UK.

'Inside Missguided' is Channel 4's latest series which invites viewers into the world of an online fashion company.

Nitin Passi, the company’s owner, saw his Manchester-based company go from zero turnover to over 200 million a year. But after eight years of enormous success, Missguided lost £26 million in 2017/2018.

The series follow the brand as they double down their efforts and attempt a glitzy comeback – spending more than ever before to bring the business back to glory.

One of the show's stars is 32-year-old senior designer Victoria Arnison from Cumbria.

Victoria came to Missguided a little over three years ago from a previous job in fashion design in Manchester.

She has lived in the city for 10 years since relocating from Cumbria.

The four-part show will be on Channel 4 tomorrow from 10pm.