With less than three weeks to go before winter officially begins, a campaign to support accommodation and attractions during the cosier months is well-underway at Cumbria Tourism, to ensure the county continues to be widely recognised as an all-year-round destination.

Over the next three months, #theplacetobe campaign will focus on visitors challenging themselves by taking part in new, adventurous activities, as well as highlighting health and wellbeing benefits by choosing Cumbria as a place to relax and unwind in cosy surroundings. Cumbria Tourism is developing targeted content to help inspire winter visits on social media.

To support tourism businesses, an interactive resource is available with ideas, itineraries and imagery they can use on their own websites and marketing channels. Cumbria Tourism is also partnering with businesses to offer them more tailored support.