THE masterminds behind Barrow’s answer to Just Eat have launched a new app offering an Uber-style taxi booking service.

Barrow Eats was set up last year by entrepreneurs Scott Beckman and Sam Cunningham in a bid to offer a more reasonably-priced, and local, version of Just Eat.

Following on from the success with a recently-updated Barrow Eats app the pair have now launched a new business - an Uber-style taxi booking system for Barrow.

The Ubaro app allows customers to select their location and drop-off point on a map using the phone's location and customers can also pay for their journey on the app itself.

The launch follows the rebranding of taxi firm Barrow Cars to Street Cars after Mr Beckman and Mr Cunningham joined the firm as directors.

One of the first changes to the taxi firm, following on from the new name, is to fit all cabs with a card payment service so customers no longer have to stop off at a cash machine on the way.

Mr Beckman said: "The name of the app is Ubaro and is available to download now from the IOS and Android Stores.

"The UBARO app allows customers to book a taxi in just a few taps and you can pay via card for your journey directly in the app.

"The app also has live driver tracking, driver ratings and instant notifications so customers can quickly see who their driver is and where they currently are.

"The idea itself originally came from a few taxi drivers asking us to create an app for them on the back of the success of Barrow Eats.

"The app offers great flexibility and financial benefits to the drivers whilst giving the customers a convenient service.

"The fares will be at no extra cost than other local taxi firms including our own Street Cars.

"Unlike Uber we will only be using council registered drivers so customers can rest safe in the knowledge that all of our drivers have passed all the current requirements to be a local taxi driver.

"We already have over 30 drivers using UBARO and are looking to increase that amount over the next weeks and months."