Local news brands have a long and proud history of being the most trusted source for local news and information in communities across the UK.

But the way news and information is distributed has changed enormously in the last 10 years.

The rapid rise of the internet and smartphones has meant that you are now just as likely to get local news from your mobile as you are from a printed newspaper.

This has presented both challenges and opportunities for local news brands.

Part of the solution has been to pinpoint precisely how people are accessing local news and information in the digital age.

That’s why the industry came together to launch JICREG True Local, the gold standard audience currency.

In print and digital, we reach 40.6 million a month, with mobile providing a 94 per cent audience uplift.

JICREG True Local enables advertisers to pinpoint the reach of local news brands in print, desktop, and mobile in particular geographies, right down to the postcode level.

That’s invaluable information if you’re planning an advertising campaign, and want to make sure your message reaches the right people.

Our commitment to providing robust and transparent information about our audiences is in stark contrast to the social networks.

The tech platforms may talk a good game but they have been widely criticised for shortcomings with their audience data and problems with brand safety.

We support the launch of JICREG True Local because we understand the importance of trust, accountability and transparency.

To find out what we can do for you or your business, contact us today.