A NEW product made in a traditional way was the aim for Askam's Wall End Weavers back in 1991.

The Mail, on January 10, noted the success of the small firm run by Giles and Fran Stone — which had won an award from the British Wool Marketing Board.

Wall End Weavers features among other pictures from The Mail archive on various ways to make a living in Askam.

The article noted: "Tucked away on a small industrial estate is a workshop which weaves cloth for the giants of the fashion world.

"As well as carrying out commission work, Wall End Weavers makes ties, shawls, scarves and caps to their own designs, for sale throughout Britain and abroad.

"The small firm set up business in Askam just over five years ago when Fran Stone decided that hand-weaving at home in Kirkby was not a viable business proposition.

"So, together with the help of her husband, Giles, she took her cottage industry a step further.

"The couple started off the business with two second-hand looms and support machines bought in Yorkshire.

"Now they own four, as well as a recent acquisition, a high speed loom.

"They also employ five part-time workers.

"When the high speed loom, which was a snip at £1,500, is started up it will turn out 120m to 140m of cloth per day.

"The emphasis at Wall End Weaving is on quality rather than quantity, which is why they receive commissions from firms such as Linton Tweeds in Carlisle.

"Mrs Stone is responsible for all the firm's design work and marketing.

"She likes to make her designs slightly different to the run-of-the-mill British style, and prefers to use brighter shades.

"The firm exports to Japan, Italy, Belgium, the United States and Bermuda.

"The Japanese are particularly keen on what they perceive as the English tweedy look.

"In this country, Wall End goods are sold in a number of shops, including Selfridges."

The firm's award from the British Wool Marketing Board came in December 1990 and was presented by MP Elizabeth Peacock, chairman of the all party parliamentary wool textile group at a dinner in Bradford.

It was for the development of a worsted cloth woven with all-British wool.

The Mail, on December 20, noted: "The cloth is lightweight with stripes, coloured in natural shades. It was praised for its smart contemporary appearance."