Cumbria Chamber of Commerce is spearheading a campaign to help the county’s craft and food and drink businesses reach a global audience.

The chamber has relaunched its Made in Cumbria initiative with a new website –

The site tells the stories behind member businesses in an effort to drive traffic to their websites.

Rob Johnston, chief executive of Cumbria Chamber of Commerce, said: “We have many outstanding, world-class craft and food and drink businesses in Cumbria.

“But individually, they can struggle to be heard. That’s where Made in Cumbria comes in. The new website is a fantastic shop window to help these businesses find new routes to market.”

Made in Cumbria already has a strong social media presence, with 11,000 active followers on Facebook and Twitter.

It is adding Instagram to the mix and planning a big social media push to drive traffic to the new website.

This will include Facebook live streaming of product demonstrations and tastings from the Made in Cumbria shop in Branthwaite Brow, Kendal.

Rob says: “We’re dovetailing this retail offer with the website and social media to create a powerful marketing tool for members.

“We’re also looking at options to take Made in Cumbria on the road at key locations and events around the county.”