DID you know that the average shelf life of a hobby is just 16 months?

In fact, the average person has three hobbies on the go, but we’re not so good at keeping them up.

Cycling is one of Britain’s favourite hobbies.

Four in 10 of us own a bike, yet the average UK adult hasn’t cycled in almost seven years. A fifth revealed to us that they don’t cycle more frequently because they believe they aren’t fit enough – and one in 10 said they don’t have a reason to cycle or goal to aim towards

At the British Heart Foundation (BHF) we have the perfect goal to keep you motivated.

Sign up to one of our amazing bike rides and use your pedal power to fund research into heart and circulatory diseases.

Every year heart and circulatory diseases including heart attack, stroke and vascular dementia kill thousands of people.

More than seven million people in the UK are living with these serious illnesses.

Knowing you’re contributing to finding new ways to prevent, diagnose and treat these terrible conditions while doing something that is enjoyable and good for your health will keep you cycling for longer.

So whether you’re a cycling novice or the next Chris Froome or Laura Kenny, we’re calling on you to put your stamina and calves to the ultimate test to help fund life-saving research into heart and circulatory diseases, which kills one person every three minutes in the UK.

Whether you take on our Manchester to Blackpool Night Ride, which finishes under the iconic Blackpool Illuminations, or one of our 15 other exciting bike rides happening in 2019 there will be a ride for you. Visit www.bhf.org.uk/bikerides2019

Emma Day

BHF cycling manager