South Cumbrian firm Thomson Hayton Winkley Solicitors have been unveiled as the latest Strategic partners of Cumbria Tourism.

The company joins a select group of influential tourism-related businesses who share Cumbria Tourism’s core values and desire to significantly grow the value of the county’s £2.9billion tourism sector for the local economy.

Director John Cooke said: “It’s easy to think of tourism businesses as hotels and guesthouses, pubs and restaurants, but it is of course much wider ranging than that.

“We have a strong history of representing clients in the tourism industry, so becoming a strategic partner means we are cementing that expertise in a way which helps us support Cumbria Tourism and its member businesses.”

Gill Haigh, managing director of Cumbria Tourism, added: “Our strategic partners are a core network of organisations who want to get behind us share their collective expertise to champion the delivery of effective destination marketing for the county.

"It is important to draw on the experience and enthusiasm of companies like Thomson Hayton Winkley who have an in-depth understanding of the different parts of our £2.9billion tourism sector and can help us drive forward for the future.”

Other strategic partners include ABP Barrow, Lake District Estates, Lamont Pridmore, The Cumberland, Forestry Commission, United Utilities and Windermere Lake Cruises.