THIS Valentine’s Day, be kind to your heart by ditching artery-clogging animal-derived products in favour of plant-based foods, which are cholesterol-free and low in saturated fat.

A wealth of scientific evidence backs up the benefits of eating vegan – including a University of Oxford study which found that those who don’t eat meat are a third less likely to develop heart disease.

What’s more, in his book Prevent and Reverse Heart Disease, Dr Caldwell Esselstyn documents his 100 per cent success rate for helping people unclog their arteries and reverse heart disease through a plant-based diet – and he counts former US President Bill Clinton among his satisfied clients.

Of course, Valentine’s Day is also the perfect time to extend a little love to animals by leaving them off our plates. PETA is offering free vegan starter kits – containing delicious recipes and tips on eating out – to anyone wanting to make the switch.

Jennifer White, PETA UK