Entrepreneur Duncan Bannatyne is selling the luxury Lake District lodge which has been his holiday home for the past three years.

The high-profile businessman, best known for his appearances on TV hits I'm a Celebrity ... and Dragon's Den, will now concentrate on his Portuguese portfolio.

The impressive lodge he has put up for sale is situated in Fallbarrow Park on the shores of Windermere, an area he first became aware of years ago while sailing and spotting what was then a caravan park.

When the original caravan site was transformed into Fallbarrow Park, multi-millionaire Bannatyne, 67, snapped up one of the most prestigious homes on the development and has since spent many happy family holidays there with his children and grandchildren.

Lakeside 20 was put on the market last week. The sale is being handled by Cumbrian Properties whose director David Hogarth revealed that it was already receiving lots of interest.

"This is one of the very few lodges in Fallbarrow Park with three bedrooms," he said. "As well as having a lakeside position, it also has superb views over Windermere to the fells towering above and the nearby marina. We're expecting lots of interest."

The lodge has been fitted out to an extremely high specification, with quality fittings and furnishings used throughout and included in the sale.

It has an L-shaped main reception room incorporating distinct dining, lounge and kitchen areas. There are French doors from the dining area to a decking area with view of the lake, and the lounge area has a contemporary-style fire with plasma TV above.

The kitchen has an extensive range of high-gloss units with solid wood work surfaces, double oven, fridge-freezer and microwave.

The master bedroom has an en-suite shower room, full wall of fitted wardrobes and a wall-mounted television. The remaining twin bedrooms have fitted wardrobes and share the family bathroom.

The lodge has wraparound glazed decking as well as parking for two cars and shared lawned grounds while Fallbarrow Park amenities include restaurant and bar, boat launch and marina. Also close at hand is the town of Bowness.

Lakeside 20 is for sale at £320,000 from the Windermere office of Cumbrian Properties, tel: 015394 93101.