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Wednesday, 01 July 2015

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Ulverston WalkFest takes steps to widen its appeal

THE committee behind Ulverston WalkFest has vowed to make a conscious effort to attract more visitors from outside the area to next year’s event.

thanks Ulverston WalkFest organiser Linda Marshall

After an encouraging beginning to the 11-day walking festival, organisers were left disappointed at a dramatic drop in interest over the final few days.

Several walks had to be cancelled over the bank holiday weekend as the changeable weather deterred people from venturing out into the elements.

Most concerning, however, was that the festival’s gala event – a ceilidh held at The Malt Kiln in Bardsea on Saturday night – failed to break even.

Co-ordinator Linda Marshall said that despite the setbacks, the prevailing feeling among organisers was that it had been a successful event.

“Unfortunately we’re sort of finishing the festival on a disappointing note, really,” she said. “We started on such a positive note and that continued through until the last few days.

“But overall, I think the festival has been a great success and we’ve made enough money to be able to continue it next year.”

Ms Marshall said the committee would evaluate all aspects of the festival in a bid to make some refinements for 2014.

“Next year we are keen to reach people from other parts of the country because we want to boost the numbers,” she said.

“We’re going to do what we can with our limited budget.”

Ms Marshall, who this year co-ordinated the long-running event for the first time following the retirements of founders Jean and Steve Povey, said she wished to thank everyone who helped organise the festival.

“We’ve had some really nice comments from people thanking us for organising it and saying what a wonderful, varied programme we’d put together,” she said.

“It was Martin Cooper who put the walks programme together and he must be congratulated, as should all the volunteers.”


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