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Tuesday, 02 September 2014

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Supermarket with stores in Ulverston and Windermere has record Christmas sales

A SUPERMARKET, which has branches in Ulverston and Windermere, received a festive boost after recording its best Christmas ever.

Booths, the family owned food and drink retailer, saw a sales increase of 6.06% in like for like sales.

The store attributed the success to a number of factors including customers planning ahead and using the reserve and collect service.

Chairman Edwin Booth said: “We launched our Christmas marketing campaign early this year with the delivery of our Christmas Book, which inspired customers to plan ahead and order early.

“The 180 page book illustrated our Christmas lines beautifully and resulted in a pre-order sales increase of 22% with customers ordering in advance for Christmas Day.

“Customers care about quality and provenance at Christmas, they want to know they are buying the best, they want something exceptional to serve, made by someone who cares about the food they produce. Sales of premium turkeys and geese were robust. Alongside this, we achieved good growth in sales of alternative Christmas dinners like venison, Herdwick mutton (up 38%) and three bird roasts (up 65%).

“People come to Booths for the best, they trust our quality and our commitment to find the very best suppliers that are producing exceptional food. We made it easier to order online and collect in advance of the Christmas Day.

“Booths customers rely on us to stock outstanding and good value food and drink. We’ve been mindful that budgets have been tight and kept prices affordable without compromising premium quality. We have a canny Northern consumer base they keep us on our toes in terms of service, price and quality. They expect the best from Booths, and this Christmas we delivered just that.”

Have your say

Quality produce, very good staff, handy for the A590, that's why you see so many Barrovians in there shopping. It's 9 miles, not a big stretch is it? I'd like an international airport in S. Lakes but I don't think they'll build one for me!

Posted by Judge Nutmeg on 9 January 2014 at 16:18

Yep, Booths was absolutely heaving some of the Christmas closing before-and-after days. I couldn't help thinking "and they say Ulverston doesn't need another supermarket"
Booths would survive just fine with a competitor. There are times in there when it's totally manic and you can barely even move.

Posted by Cloud on 9 January 2014 at 11:51

View all 4 comments on this article

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