Fashion fireball’s designs set against island bricks
Last updated at 16:19, Saturday, 12 November 2011
A SOUTH Lakes fashion designer has not let the economic doom and gloom stop her from designing glamorous outfits.
In fact, Angy Morton, from Newby Bridge, has given her new collection the name Austerity.
To achieve that 1950s austerity feel, photographer Mike Kells chose a red brick backdrop at the Devonshire Dock Road buildings in Barrow.
The buildings created a stunning fashion shoot to highlight Ms Morton’s vibrant designs.
Ms Morton, known for avant-garde creations, said: “Everybody is talking gloom and doom, and austerity at the moment, so I decided to design a collection that would be a breath of fresh air.”
Austerity is described as a collection of trend setting designs everybody will want to wear.
They are classes as simple and practical, yet stylish, versatile, bright and refreshing.
Ms Morton, who originally comes from Romania and has been living in Cumbria since 2004, is no stranger to avant-garde designs.
In April she devised a project to examine what Prince William’s wedding day would have been like had he chosen a bride from a working-class background.
The shoot in Whitehaven featured the bride leaving home, catching the bus to church and eating fish and chips.
And Ms Morton made headlines with her controversial fashion creations in 2008, when she ripped up her Newcastle United strip to make a wedding dress in protest at Kevin Keegan’s departure from the club.
Prices for the Austerity collection start from £74 and the collection is available from the designer online.
Samples were exhibited at the Kells Modelling competition, at The Nines, Barrow last night.
The winners of the competition are set to become the faces of Ms Morton’s future ranges.
First published at 10:35, Saturday, 12 November 2011
Published by http://www.nwemail.co.uk
Just looked through the website and there are some very nice designs. My only disappointment is the use of a model smoking a cigarette. Was this really needed? Once again a piece of irresponsible marketing.
Have your say
Dear Natalie,
Thank you for your comments regarding my designs, which were much appreciated.The photoshoot in question was an artistic attempt to recreate a 1950s austerity feel as you can see in the article. The specific photograph you refer to with a model smoking merely reflected a common pastime in this country during that era and was not intended to condone smoking. It was the model herself who came up with the idea for that particular image. It has not been used in any marketing campaign and has subsequently been removed from my website. I do not smoke myself, nor would I wish to promote smoking. What I do is fashion.
Posted by Angy Morton on 14 November 2011 at 00:57