FLOWER power is being used to draw attention to a campaign being run by a local community group.
The Rotary Club of Ulverston will soon be planting thousands of purple crocus plants across the town.
This will be in aid of the Purple4Polio campaign which is trying to eradicate polio once and for all.
The colour purple is so prominent because in countries where vaccinations are given, a person's thumb is dyed purple after they have been given the vaccine.
The devastating impact that polio had is still within living memory.
The infectious disease was only wiped out in the UK in 1988.
Dr Richard Johnson, 67, a former Dalton GP, is just one of the Rotarians involved in the latest campaign.
He said: "It started as a campaign by Rotary International and at the time there were hundreds of thousands of cases across the world.
"Now there have only been 17 cases this year."
The campaign to end polio had very high profile support from some of the world's most influential people, including Microsoft billionaire Bill Gates and folk legend Donovan.
Polio is still present in Pakistan and Afghanistan, and according to Dr Johnson, a final push is needed to kill it off for good.
He said: "It is important that we continue to vaccinate until the world is polio free.
"We need one last little push."
Rotarians will begin planting the crocuses later this year in September and October.
Until then people can support the campaign by going to the Rotary International website or going to endpolio.org
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