Last updated at 16:07, Wednesday, 16 May 2012

THE author of a report that criticised shoddy signs and poor facilities is set to return to Millom.

Bill Smith, known as the ‘shop doctor’, is returning to the town to see what improvements have been made since his visit last May.

The second visit has been prompted by Millom and District Traders’ Forum, a group which meets monthly, calling for assistance to help improve their businesses.

Mr Smith will then carry out a workshop aimed at helping retailers in the town make a lasting impact on customers.

He said: “Last time it was a holistic look at what I felt the town needed to brighten itself up. This time it is orientated towards the retailers, and making their businesses even better.

“It won’t be as confrontational as last time as that was about stating it as it was, from my point of view. This time it’s about saying to the retailers there are opportunities for you if you think about how you go about it.

“It is great to be asked back. I’m glad the retailers are keen to see me again, that’s good news.”

Mark Holroyd, South Copeland tourism officer said: “We’re delighted to invite Bill back to Millom to deliver another inspiring workshop for our businesses.

“South Copeland has great shops which deserve to do well. Bill’s workshop will help these businesses to grow.”

One of the businesses to benefit from Mr Smith’s advice last time around was the Toy Barn, in Bootle.

Joint owner, Rachel Fallows, said: “Bill gave us some valuable advice about the appearance of our shop last time he visited

“As we've just launched our online shop I'm really interested in what he has to say about attracting customers to our website via the internet and social networking sites.”

Mr Smith added: “The high streets are hard at the moment, and for many they’re harder than they have been for a number of years because you can only put so much in for so long. People have been working hard and taking less out of their businesses for the last few years. They need this type of help, motivation and guidance. A lot of them have the skills, they’ve just forgotten how to apply them in the current climate.”

The workshop takes place on June 18, in Millom Network Centre, in Salthouse Road, from 6pm.

The course costs £5 per place and includes refreshments.

To book or for more information contact Millom Network Centre on 01229 719650 or email mark@southcopelandtourism.org.uk

First published at 13:31, Wednesday, 16 May 2012
Published by http://www.nwemail.co.uk