Millom mothers’ idea evolves into national charity campaign
Last updated at 16:24, Thursday, 17 October 2013
AN idea which began among a group of enterprising Cumbria mums has evolved into a national campaign for a diabetes charity.
Three friends from Millom, who each have a seven-year-old daughter with type one diabetes, organised a “onesies for type one” day at primary schools across the town to raise money for the Juvenile Diabetes Research Foundation.
The event, where children and staff made a donation for the privilege of going to school in their favourite onesies, was the brainchild of Michelle Lancaster, Angela Cummings and Kelly Brown.
The idea raised £800 for the JDRF, easily smashing the trio’s £500 target, impressing the charity so much it decided to take it to a national level for World Diabetes Day on November 14.
Mrs Lancaster said she was thrilled by the news.
She said: “The girls were excited that even more money could be raised from their starting block of £800. JDRF is hoping to raise £30,000.”
Mrs Lancaster’s daughter, Jessie, Ms Cummings’ daughter, Eryn-Lee and Ms Brown’s daughter, Ella, all live with the condition. She said: “We hope that this new campaign will highlight the important reseach JDRF continues to carry out to prevent, treat and one day cure type one diabetes.
“We won’t be taking part this time as an organised event as we feel we have asked a lot from our small community. We will organise another fundraiser next year and hope for the overwhelming level of support we experienced in June.”
JDRF aims to get #TypeOnesie trending on social media website Twitter, and is encouraging schools and workplaces to get involved in the fundraising campaign.
Chris Normington, JDRF regional manager for the North, said: “Michelle, Kelly and Angela’s onesie-inspired fundraising event was a flash of genius.
“We thought it was so good that it could make a successful national campaign to raise awareness of type one diabetes.
“Now #TypeOnesie has been launched and a huge amount of people are getting involved right across UK.
“Michelle, Kelly, Angela and their families should be very proud of the huge impact their idea has had.
“We’ve even begun to receive interest in the campaign from as far afield as Canada, so #TypeOnesie could end up going international.”
First published at 15:40, Thursday, 17 October 2013
Published by http://www.nwemail.co.uk
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