A MAJOR campaign will aim to bring visitors flocking to Cumbria throughout the year, as tourism bosses prepare for the winter months.

The sun may be shining outside but, following the success of a pilot campaign trialed last year, Cumbria Tourism is already planning its winter marketing campaign for 2017. It comes after last year’s initiative reached an audience of 25 million people in just five months.

Now in the wake of its incredible World Heritage status boost, the county has more reason than ever to reach out to newcomers. The campaign will officially launch on November 1, running through until mid-March.

The aim is to showcase the range of events and attractions people can enjoy throughout the winter, and push the message that visitors are welcome all year round.

Jim Walker, managing director of Cumbria Tourism said: “Winter months can be more challenging for tourism businesses and this campaign, designed on behalf of our 2,500 members, offers practical marketing support to boost business through to Easter 2018. Importantly, winter business strengthens the Cumbrian economy and sustains more year round employment for our residents.”