HOTELIERS and tourism workers in south Cumbria are being asked to keep their eye out for a missing boy from Lancaster.

James Dobson was last seen at around 11.45am yesterday (30), and it is believed the 15-year-old may have traveled to the Lake District. He could still be in his home city or, it is thought, he may have traveled to Bowness or Windermere either alone or with a friend.

DS Trevor Walker, of Lancaster Police, said: “We are extremely worried about James and would like to hear from anybody who knows where he is, or thinks they’ve seen him.

“In particular we’d ask hoteliers in the Bowness and Windermere areas to study his photo carefully and get in touch if they believe they’ve seen him.

“We would also urge James himself, if he sees this appeal, to contact us to let us know he is safe.”

James is described as white, of slim build, with short, dark-brown hair. He was last seen wearing a green Ralph Lauren polo shirt, grey North Face jogging bottoms, a navy, padded body warmer and black Lacoste trainers with white soles. He is also believed to be in possession of a gold, plastic, drawstring Footlocker bag.

Anybody with information is asked to contact us on 01524 596640 or if they fail to get an answer, 101, quoting log number 1699 of August 30th.