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Sunday, 23 November 2014

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Join the Evening Mail’s battle to fight plague of litter on Cumbria beaches

THE Big Clean is back with a bang this August as the Evening Mail’s campaign to keep our area and beauty spots looking pristine moves to the beaches.

Our annual campaign is stepping up a notch, with the focus shifting towards promoting and organising beach cleans across the area.

Efforts this month will be focused on turning the tide on the amount of litter dropped and washed onto local beaches, and removing tonnes of waste from our shores.

In September, the campaign will then focus on cleaning up streets and neighbourhoods, teaming up with schools and businesses to involve as many people as possible.

The Big Clean campaign will also work with Morecambe Bay Partnership to promote the LOVEmyBEACH drive, which aims to inspire people to care for their beaches and bathing waters.

Over the past ten years, volunteers with the Morecambe Bay Partnership have removed more than 40 tonnes of litter from nearby beaches across 300 different events.

Emma McColm, LOVEmyBEACH co-ordinator, said she hoped lots of people would volunteer for the latest stage of the Big Clean.

She said: “By working together with businesses, farmers, visitors, town and parish councils and volunteers, we want to make sure bathing waters in Morecambe Bay reach, or better yet exceed, the required standard by 2015.

“I hope as many people as possible will get involved in the NWEM’s big beach clean and do what they can. Together we can make a real difference so everyone can enjoy the beaches.”

Sponsored by Centrica, the Big Clean is also supported by key partner, Kimberly-Clark. Furness Waste Consortium, Barrow Borough Council, South Lakeland District Council, Lake District National Park Authority, Copeland Borough Council, Morecambe Bay Partnership and Love My Beach also support the initiative. It aims to promote civic pride by giving community groups the tools so they can act to keep their environment safe.

Over the next few weeks, the Evening Mail will feature ways people can help reduce waste and discover the sort of items that are littering our beaches.

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