Event is perfect way to showcase delights of area
Last updated at 11:30, Tuesday, 22 April 2014
A BARROW shipyard boss has described the company’s sponsorship of the Tour Series as a fantastic occasion to invest in – and the perfect way to attract employees as the firm embarks on a major recruitment drive.
BAE Systems announced on Friday that it was the local sponsor for the biking extravaganza.
The adrenalin-filled race around the streets of Barrow on May 15 will now be billed as the Pearl Izumi Tour Series BAE Systems Barrow Stage.
BAE will be working closely with co-sponsor Cumbria County Council as well as Barrow Borough Council, which is providing organisational support to run the event.
Scores of BAE Systems employees have volunteered to work as marshals and stewards on the night, so the company is involved at all levels in making the most of one of the town’s biggest nights of the year.
Jackie Arnold is head of strategy at BAE and oversees the business’ corporate social responsibility agenda.
Following the huge announcement that the shipyard will carry out large infrastructure changes to support the Successor submarine programme, she said BAE has to do all it can to convince people Furness is a great place to work.
She said: “We ‘re looking at a real period of prosperity in the local area.
“The shipyard has a fabulous forward-looking order book, we’re about to launch into a huge facilities development programme and there are lots of other exciting opportunities.
“We thought this was a fabulous opportunity to showcase the area and demonstrate this is a wonderful place to come and live. We think this will be fabulous in terms of demonstrating our commitment to the local community.
“But the reality is, we do have a recruitment challenge, it is very difficult to encourage people to think about living and working in the Furness area and this is a fabulous opportunity to say ‘look, what a wonderful place we live in, look what’s on your doorstep, and consider the opportunities here’.
“In that way, we think this does present value for money.”
The event will also be used as a way to kick-start BAE’s next roll-out of the government-backed initiative to get more employees pedaling to work.
Mrs Arnold said: “We will use this as the launch event for our next Cycle to Work scheme, which we run every year. Therefore we will, most definitely, be working with our occupational health team, ensure that we continue to promote cycling as a healthy way of living.”
First published at 11:37, Tuesday, 15 April 2014
Published by http://www.nwemail.co.uk
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