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Saturday, 25 October 2014

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Drive to attract more Chinese and Japanese tourists to Windermere

ATTRACTING new Chinese and Japanese visitors to Cumbria will be the top of the agenda this month, when Windermere Lake Cruises heads to Wembley Stadium for the largest business-to-business tourism event promoting Britain internationally.

The company will be flying the flag for the Lake District at the ‘March Marketplace’ event on March 17 and 18, alongside some of the country’s most iconic and internationally renowned attractions like St Paul’s Cathedral and the Royal Shakespeare Company.

Organised by the European Tour Operators Association (ETOA) and VisitBritain, the event widely known as ‘MaMa’ will enable directors from Windermere Lake Cruises to arrange a series of face-to-face meetings with international buyers from more than 25 countries across the globe.

Reinforcing the area’s long-standing popularity with the Japanese and building relationships with tour operators from the global powerhouse that is China will be among the company’s key aims for the event.

The company will also be speaking to representatives from a range of European countries, such as the Netherlands, which has a particularly strong affinity with the Lake District.

Nigel Wilkinson, managing director of Windermere Lake Cruises, said: “We can’t underestimate the value of the overseas travel market for generating visitors and helping grow not just our business, but supporting the future prosperity of the Lakes and Cumbria as a whole.

“This is much more than just an event for an events sake. It is about reinforcing our existing partnerships, as well as establishing and developing business in new overseas markets.”

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