Cumbria fostering campaign goes nationwide on BBC's The One Show
Published at 12:35, Monday, 21 October 2013
The Cumbria campaign to recruit more foster carers is set to go nationwide when it features on national TV tonight (21 October).
The five minute film, which will appear on The One Show on BBC 1, follows Angela Halliday, who is currently in the final stages of her training to become a foster carer, as she talks about what motivates her and meets experienced foster carer Sally Bennett, and fostering social worker Stacy Tear, to talk about the rewards and challenges of fostering. Filming took place on last week in Carlisle and Penrith.
The One Show's interest was sparked by the council's recent TV advert and comes after an encouraging month for the council's "Become part of Cumbria's biggest family" campaign which features real local foster carers talking about what they do and why they do it. In September the council received 47 enquiries, double the average, website visits increased 95% and over 1400 people watched the campaign's TV advert on YouTube. But more people are still needed.
There are 618 children in care in Cumbria but only 203 foster carer households. Nearly 50% of children in care are under five years old.
Angela Halliday, applicant foster carer, said: "To be honest I was a bit taken aback when the council asked if I'd like to be on national TV, it's not something that happens every day! But I'm really committed to fostering and it's important to take an opportunity like this to pass on the message that it's just normal people like me that foster. Filming was pretty crazy, cameras in mu house, whizzed around the county - not my average day. I've already told all my family and friends and I'm really looking forward to watching the piece on tonight's show."
Stacy Tear, fostering social worker said, said: "Being part of this has been great fun, but the important message is that Cumbria needs more foster carers. Like the rest of the country more children are coming into care but the number of foster carers is not keeping up. If we don't have local foster carers it means children can get placed with families away from their own communities, adding even more disruption to their lives. The council has huge experience supporting foster carers and offers training and financial support, so it's certainly not something you do on your own."
Julia Morrison, Director of Children's Services at Cumbria County Council, said:
"We were really excited when The One Show got in touch. We've put a lot of effort into our campaign and to see it get picked up nationally is a fantastic result. It's been an interesting process over the past couple of weeks as we've worked with the BBC to put the feature together, a lot of phone calls and a behind the scenes effort to make it happen but to know it's definitely being broadcast tonight is great news. I hope that it has a positive impact on our local campaign, but of course we're also happy that we're able to give every council's effort to put fostering up the agenda a boost."
Published by http://www.nwemail.co.uk
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