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Friday, 22 May 2015

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Cumbria campaign set up to tackle abuse to adults

ALMOST 1,500 cases of abuse against vulnerable adults were reported in Cumbria last year – but a safeguarding board says plenty more is going unreported.

To target these unreported cases the Cumbria Adults Safeguarding Board is launching a five-week campaign to encourage victims and their friends or family to be aware of the signs of abuse and know how to report it.

The campaign starts next Monday with a look at financial abuse. This will be followed by weekly focuses on physical abuse and neglect, emotional abuse, mate crime and finally sexual abuse.

Hard-hitting posters and information leaflets will be on display in doctors’ surgeries and other public buildings around the county to encourage people to report their concerns if they fear a vulnerable adult is being abused.

Specific agencies on the CASB will take a lead for each week. Agencies on the CASB include Cumbria County Council, Cumbria police, Cumbria NHS Partnership Trust, Cumbria Clinical Commissioning Group, North Cumbria University Hospitals Trust, Morecambe Bay University Hospitals Trust, NHS England and the voluntary sector.

Of the 1,401 reports, just over 40 per cent – 589 – were investigated by the Cumbria County Council’s adult social care team and Cumbria police, and Mike Evans, chairman of the CASB, outlined why it’s important to protect our most vulnerable adults.

Mr Evans said: “We probably think of abuse as being physical but this campaign highlights that it can also be financial and emotional. Everyone has the right to live their lives free from abuse, violence and fear.

“I’m sure that most people are fully aware that a great deal of abuse is not reported.

“We want to get the message out that it’s right to report abuse – without it being reported and investigated it will continue.

“The vast majority of vulnerable people in Cumbria are treated with the dignity and respect they deserve, but there are individual cases where this doesn’t happen. It’s not always easy for someone to recognise that they are being abused by someone they trust or indeed to make the decision to report.

“This poster campaign will drum home the message that by individuals, communities and the public sector being vigilant and working together we can make it stop.”


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