Published at 13:05, Sunday, 07 October 2012

LAGER drinkers in Millom were given an incentive for swapping their mass-produced tipple for a bottle of real ale.

PROMOTION: David and Jacqueline Gandy have launched a scheme to swap beer for real ale at The Bear In the Square, MillomMILTON HAWORTH REF: 50039403B001.jpg

As part of this year’s Beer ‘n’ Bangers festival, drinkers at the Bear on the Square pub could trade a can of beer for one of the pub’s stock of fine ales.

Manager of the St George’s Terrace pub, Dave Gandy, said: “The idea was that if people brought in an old can or bottle of lager, and we showed them a range of bottled ales that we’re able to supply, then they might dip a toe in the water and try a real ale that they hadn’t tried before or were unlikely to try unless we gave them a nudge in that direction.

“The whole country’s having a boom with real ale.

“People are going back to the way of thinking that they prefer the more natural drinking sources, rather than everything conditioned in a brewery.

“They like it when it comes up neat, smelling of hops.

“Over the weekend it should be really good.

“If we get plenty of visitors they should know that the town is at least trying to promote real ale.”

l An entertainment evening, showcasing the best of local food and drink, will take place at the Millom Palladium tonight.

Budding singer-songwriters are also welcome to provide the musical backdrop to the evening, as part of an acoustic open mic slot.

Proceedings get under way from 7.30pm.

Published by http://www.nwemail.co.uk