YOUR favourite local daily news brand today changes its name as part of a far-reaching redesign.

The North West Evening Mail - which has served south Cumbria communities for almost 120 years - will simply be known as The Mail from today.

While the well-known logo will change, it will retain the striking red tones for which it is known.

As part of the rebranding, the newspaper has been completed redesigned.

Editor James Higgins said: "I'm very excited about the launch and about giving a readers a fantastic, bright and modern package of news, sport, features, analysis and opinion among many other things, every day.

"The new name retains the core Mail element of our brand, but reflects the fact our printed edition is no longer an evening newspaper.

"Instead it is available every morning and contains a vibrant mix of the very latest content, packaged in an attractive and easy-to-read manner.

"The feedback from readers, both in terms of the name and the new design was very encouraging when we held a series of focus group sessions, so I now look forward to supporting the team as a new chapter begins."

The Mail was first published as the North Western Daily Mail Jan 1898.

It changed its name to the North Western Evening Mail in January 1941, before being rebranded as the North-West Evening Mail in March 1987.

It serves the communities of south and west Cumbria, and has three offices; a headquarters in Barrow and district offices in Ulverston and Millom.

The new print product will complement the title's digital and social media platforms, which combined with the printed edition deliver content to more than 80,000 people every day.

Readers have the chance to take advantage of a special offer which allows them to sign up for three months for just £19.99 by calling 0808 144 8 144.