Last updated 11:54, Thursday, 22 May 2008

SHOPPERS at a Barrow superstore are helping to save critically endangered tigers.

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For every loaf of tiger bread sold at Asda, in Walney Road, a percentage is donated to The Sumatran Tiger Conservation Programme.

Asda handed over a £397.55 cheque to South Lakes WildAnimal Park, which houses Sumatran tigers as part of a scheme to help protect the species from extinction.

Demand for tiger parts, which are used in folk remedies, together with habitat loss, is pushing these tigers to extinction.

The zoo plays a vital role in tiger conservation and education. Last year the park was the largest fund-raiser for Sumatran tigers anywhere in the world and The Sumatran Tiger Conservation Programme was the largest programme for Sumatran tigers.

Over the past month Asda has made a donation to the Sumatran Tiger Conservation Programme for every packet of tiger chest, tiger paws and tiger tails sold.

Education and marketing manager at the zoo, Karen Brewer, said: “We want people to use their loaf and earn their stripes and buy tiger bread from Barrow’s Asda.”