Northern supermarket Booths branches out into London
SUPERMARKET retailer Booths has signed a deal with Amazon to supply its fresh produce across the south of England.
Amazon today announced that grocery products from Booths, the award-winning grocer with 28 stores across the North of England, are now available on AmazonFresh.
This is the first time a comprehensive selection of Booths’ groceries have been made available to customers online.
Founded in 1847, Booths is a family owned and run business with Cumbria stores in Ulverston, Windermere, Kirkby Lonsdale, Kendal, Keswick, Milnthorpe and Penrith.
“We know customers love high quality ready meals, delicatessen and produce, and with Booths’ rich history and well-deserved reputation for providing the very best food, we think people across London and the South East will love what Booths has to offer,” said Ajay Kavan, Vice President, AmazonFresh International.
“Our customers tell us they look for choice, value and convenience from AmazonFresh. That’s why we’ve added Booths to our great selection of products from Morrisons and Whole Foods Market as well as local shops and big name brands, brought together with same day delivery and the everyday low prices that Amazon is known for.”
“Booths has always been a Northern secret, but now our range of exceptional products will be available every day to a wide range of shoppers,” said Edwin Booth, Chairman and CEO of Booths.
“This is good news for everyone. It’s a win for Booths, as we have wider reach for our products and it’s a win for the customer who can now have a taste of Booths country delivered to their doorstep.”
AmazonFresh is available in 302 postcodes across London, Surrey, Hampshire, Bedfordshire and Hertfordshire.