The number of dairy farmers in Cumbria has fallen sharply over the past three years according to figures released by a national farming body.
According to the Agricultural and Horticultural Development Board, from 2013 to 2016, 75 dairy farms in the area went out of business or converted to another type of farming, such as beef or arable.
This forms part of a wider decline in the industry across the country that saw 1022 dairy farms across the country close in the same three year period.
Just one year from July 2015 to July 2016, the number of dairy farmers went down by 239.
In their report the AHDB raised concerns about the price farmers were being paid for their milk, and the impact that is having on their livelihood.
Farmers reportedly receive 10p less per litre of milk than it cost to produce.
A bad economic climate and the falling price of milk have both contributed to the crisis the dairy industry finds itself in.
Chris James, National Farmers Union group secretary in Broughton-in-Furness said: "Dairy farmers are dealing with a commercial market and it's not just a market affected by local and regional factors. There are global issues.
"It's going to be a long, slow road to recovery."
While there have been small signs of recovery, there is further uncertainty ahead for the industry as a whole after the decision was made to leave the European Union, and the subsidies that come with membership.
There are however some in the business who are hopeful that the fortune of dairy farmers will turn around soon. Mark Robinson, a dairy consultant from near Carlisle speaking on BBC Cumbria said: "This time last year we were producing about 42m litres a day in the UK. "Today thankfully we're down to 38m litres and hopefully if that trend continues we should see some improvement in milk prices over the next six to 12 months."
In spite of this, there are still large financial pressures of dairy farmers, such as filling quotas for supermarkets, or paying large sums of money to bring dairy parlours up to modern standards.
The AHDB, as an industry-wide group is doing what it can to support farmers that are struggling.
A spokesman for the AHDB said: "The challenges many dairy farmers face as a consequence of the current milk price and market volatility are of great concern.
"It is important for dairy farmers to recognise and address the problems as soon as they become apparent and to seek technical advice and practical support from people and organisations to help manage the circumstances they face."
People are now being encouraged to ensure that where possible, buy local and buy British to help protect the industry.
Chris James said: "Public support is key for the future of farming. Now more than ever it is important for the British Public to look out for the Red Tractor symbol, and buy British food."
Read about how the decline in the milk market forced third generation dairy farmers to sell their entire herd
The AHDB have released a video for dairy farmers who think they are struggling, watch below.
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