THE CUMBERLAND building society is launching its first community photography competition to give photographers the opportunity to celebrate why it is "grin up north".

As part of the North West-based building society's #GrinupNorth campaign, people who live across Cumbria, north Lancashire and south west Scotland are being asked to share what makes them happy.

The overall winner will receive a DSLR camera of their choice, up to the value of £600, as well as a framed print of their winning photo which will be displayed in their local branch.