Cumbrian beauty queen Claire Bell has backed an anti bullying campaign by writing hurtful names she has been called in the past on her face and body.

Claire, who is Miss Cumbria, spoke out about bullying as part of Anti Bullying Week.

The campaign was also in tribute to beauty queen Skye Mitchell, 18, who died in a car accident in July.

She said: "Skye Mitchell, who was Miss South Lakes and Junior Miss North West was an avid campaigner of anti bullying.

"Skye died in an accident but myself and some of the other beauty queens decided to resurrect the images we had taken as one of Skye's biggest passions was anti bullying.

"She created an anti bullying campaign called ‘Labelled’ which involved her having photo shoot where she wrote the names people had called her on her body, to show that when you call people names, those names stick to you and are hard to shake off."

Some of the names Claire has been called include: dumb, wannabe, vain and boring.

Claire, 23, said: "As a tribute and to keep her hard work going, both myself and some other beauty queens and kings from the north west of England recreated her photo shoot."

Skye was killed in a crash on the A595, alongside friend Caitlin Huddleston.

Meanwhile, pupils at Pennine Way Primary School in Harraby, Carlisle, have also been getting the anti bullying message across this week by wearing odd socks to school.

A school spokeswoman said: "They wanted to show that we are all different but also all equal."

Star of children's TV, Andy Day, encouraged youngsters to wear odd socks and celebrate their uniqueness.

Andy is in a band called Andy and the Odd Socks and they hope to release their first album this month.

The importance of Andy’s message that an understanding of individuality at an early age can help prevent bullying later in life is echoed by the Anti-Bullying Alliance, of which Andy is now patron.