Last updated at 12:09, Friday, 01 June 2012

Copeland is to feature in a new marketing campaign this month called ‘The Other Side of The Lakes’.

The aim is to attract visitors to west Cumbria with a 12-page destination travel supplement circulated with The Guardian newspaper and across the county.

There is also a website www.western-lakedistrict.co.uk which has undergone a major re-design earlier this month.

A new feature on the website is a regular blog from Sophie Crewdson, a native Cumbrian. She has teamed up with West Cumbria Tourism as part of this major campaign to promote the Western Lake District.

Sophie’s blogs are designed to give visitors and residents a different insight into what’s on offer in the Western Lake District.

She said: “We want to get people talking about those hidden gems that we all love and know. After all creating a blog is just a great way of sharing information, pictures, hints and tips on those must-see things or must-do events.“

West Cumbria Tourism is funded by Britain’s Energy Coast in partnership with Nuclear Management Partners, and also funded by Allerdale council, Copeland council and supported by Cumbria Tourism.

Katie Read, manager of West Cumbria Tourism, said: “This major marketing campaign is a great opportunity for the Western Lake District to showcase what we as a visitor destination have to offer at a national, regional and local level.

“We are providing information to potential visitors in a whole host of formats both online, social media platforms and in more familiar print formats.

“This is a real chance to show what is best about the area and share that with visitors.’’

First published at 11:29, Friday, 01 June 2012
Published by http://www.newsandstar.co.uk