With TRACY IRWIN of TI Payroll and Accounting

Last updated at 10:36, Tuesday, 16 October 2012

ARE you seizing the opportunity to place your business in front of Theo Paphitis each week?

Tracy Irwin

If you’re not using Twitter already, or you are but not entering Theo’s Small Business Sunday Awards every Sunday evening, you are missing out on potentially massive exposure. Let me explain.

I’d just sat down last Monday after my evening swim and my phone started to beep, the sound that someone was talking to me on social media. Then it beeped and beeped and didn’t seem to be stopping. When I looked my Twitter had gone mental!

Every Sunday between 5pm and 7.30pm (UK time), Theo Paphitis (@TheoPaphitis) invites small business owners to send him a tweet to promote their business. Tweets are to include the hashtag #sbs and be sent to @theopathitis.

After 7.30pm Theo personally looks through all the tweets he has been sent and chooses his six favourite entries. His chosen six receive a re-tweet (RT) from Theo which is seen by his 280,000 followers, they get a chance to promote themselves on a website with past winners and winners have been invited to an event to get a certificate personally handed over to them by Theo himself.

When I picked up my “lively” phone on Monday evening I was amazed to discover I had been picked as one of Theo’s six winners. Over the next 24 hours I received at least 300 messages and gained over 150 new followers and made some new Twitter friends. I also got three enquires immediately after this win and have already secured at least one payroll contract through it.

Not bad for a tweet that takes less than a minute …. Here is my winning tweet: @TheoPaphitis double award winning payroll & bookkeeping company, helping growing companies keep on top of their finances #sbs

WEST Cumbria Tourism is showcasing the Western Lake District with a new series of promotional films designed to put the area firmly on the tourism map.

Aiming to show visitors the ‘Other Side of The Lakes,’ the team have commissioned a series of videos to show off some of the very best of what the area has to offer, including the coastline, food and drink, accommodation and attractions.

For more information about the Western Lake District or to view the sites new videos, visit www.western-lakedistrict.co.uk

First published at 10:35, Tuesday, 16 October 2012
Published by http://www.nwemail.co.uk