A HOME fragrance company from Lindal is on the road to success as it launches a new range of products.
Wax Lyrical has announced that it is targeting a £20m turnover by 2017 by introducing new lines.
Fuelled by improvements in productivity, manufacturing techniques and staffing, Wax Lyrical bosses are confident that they will achieve this level of growth while maintaining existing staffing levels.
The company has already launched a new Christmas gifting range for 2015 which includes an advent calendar and a votive gift box containing twelve different candles.
Other new products have been made for special events such as Valentine's Day, Mother's Day and Easter.
There is also a new spring/summer collection for the Olympics and Euro 2016.
Staff at the Lindal firm are working hard to develop these new ranges and have also developed a new super-wax blend which gives their candles a stronger fragrance and longer burn.
Joanne Barber, managing director of Wax Lyrical, said: “Our recent investment in the factory has allowed us to enter the seasonal gifting market in a serious way and is helping to drive improvements in productivity.
“We are in a really strong position to take Wax Lyrical to the next stage of growth.”
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