A digital campaign called Spirit of Cumbria has been launched to showcase the heroic efforts of Cumbria’s flood hit communities, and connect them together.
Spirit of Cumbria is a campaign by the Evening Mail's parent company, Cumbrian Newspapers, to bring Cumbria together and highlight the spirit and resolve already shown by thousands of devastated businesses and residents.
A website, www.spiritofcumbria.co.uk , has been launched with four key sections.
Cumbrians are invited to contribute to a section to offer support and services, and one to ask for much needed supplies.
Visitors to the website will also have the opportunity to promote whether businesses are open as usual, or shut.
There’s also a board to simply share your Cumbrian flood experience or say thank you to someone in the community who has helped. This is a great, free, opportunity to share your messages with a huge audience.
The #spiritofcumbria hashtag is already being added to social media posts, including on Twitter and Facebook, which show the county’s collective strength.
We are also quoting other tweets which highlight the spirit of Cumbria, for example companies donating food and resources towards the recovery efforts.
Social media has proved to be a valuable tool for flood victims, and we are inviting Cumbrians everywhere to show their resolve by using the #spiritofCumbria hashtag.
If thousands of you get involved, #spiritofcumbria could trend nationally. You can use the hashtag on Facebook posts as well, allowing people to search for and find support messages.
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